The AI SDR & GTM Certification Program
An SDR (Sales Development Representative) finds businesses that could use a software product, contacts the people who decide, and books meetings for the sales team. The program trains you for this job at B2B software companies. The pay is usually better than consumer sales, and good SDRs often move up to Account Executive in two to four years.
AI SDR & GTM Certification Program
Sales development for B2B software, with AI and go-to-market (GTM) basics
An SDR sells to businesses. You find companies that could use the product, contact the people who make buying decisions by email, LinkedIn and phone, and book meetings for Account Executives, who then close the deals.
What the job involves
- Researching target companies and the people who buy
- Writing and sending outreach by email, LinkedIn and phone
- Checking they're a good fit, then booking meetings for Account Executives (the salespeople who close deals)
- Updating the CRM (the team's customer records) and reporting your numbers each week
Where AI is used
- Researching companies and building lead lists
- Drafting and personalising messages, in your own words
- Preparing for calls, practising objections and summarising meetings
- Deciding which tasks to automate and which need a person
Typical market pay, incl. variable
- Freshers
- ₹4.5–8 LPA
- Switching from consumer sales (1–4 yrs)
- ₹8–14 LPA
We help you run your job search too
Looking for a job uses the same skills as SDR work: research companies, contact the right people and book conversations. So in the second half of the program, you use what you've learned on your own search.
Company targeting
A shortlist of companies that match your level, pay target and city. You check whether a company fits before you spend time applying.
Hiring-manager outreach
Proven message frameworks for contacting hiring managers, with notes on when to use each, and AI tools that help you draft in your own words.
Your pipeline
A tracker for every conversation, from the first message to the final answer. It shows what to do next and where your search is getting stuck.
Built for four kinds of people
We designed the program around these starting points. If one of them sounds like you, you're in the right place.
The fresh graduate
You've finished your BA, B.Com, BBA or similar, sent out dozens of applications, and heard very little back.
How we help
You learn the job from scratch and build work samples that make up for not having experience yet.
Where you'd start: SDR roles
The tele-caller or EdTech counsellor
You've spent 1–4 years on calls and targets. You're good at it, but your pay and title haven't moved much.
How we help
Your calling experience counts for a lot in B2B sales. We add the research, written outreach and qualification you're missing.
Where you'd start: SDR or Senior SDR roles
The support or operations professional
You work with customers or internal teams every day, and you want a role where your results are seen and rewarded.
How we help
You already understand customers. We teach you how B2B companies find and win new ones.
Where you'd start: SDR roles
Wants to work in tech, doesn't code
You'd like a career at a software company, but engineering and data roles aren't for you.
How we help
Sales development is a way into a SaaS company that doesn't need a technical degree.
Where you'd start: SDR roles
What you need
- Any degree, any stream
- Working English
- About an hour a day
- A laptop and stable internet
- Willingness to talk to people
Good to know
- Calls are part of the job. If they make you nervous, that's normal, and we practise them with you step by step.
- Busy weekends? Every live class is recorded, so you can catch up in your own time, and you can ask the instructor any course-related doubts.
Start with a free assessment
We'll look at your background and tell you which path fits, which roles to aim for and what they typically pay. It's free, with no obligation to enrol.
Email us and we'll send it to you. No payment and no sales call.
Have a question?
Ask us about fit, fees, EMI or enrolment. Someone from our team will reply.