What you'll learn, and the tools you'll use
Nine topics, taught with the AI and sales tools SDR teams use at work. You practise each one on real companies.
New to words like CRM, ARR or BANT? Our sales glossary explains them.
How B2B SaaS sells
How software companies make money: subscriptions, ARR and churn · Who does what: SDR, Account Executive, Customer Success, RevOps · Ideal customer profiles and buyer personas · The steps from first contact to a closed deal
Account research
Finding companies that fit, quickly · Buying signals: funding, hiring, launches, new leaders · Working out who decides and who influences · Using your research to give a reason to reach out
Cold email
Subject lines and opening lines people read · Personalising many emails without sounding robotic · Multi-step sequences in Outreach and Salesloft · Deliverability basics, so emails reach the inbox
LinkedIn outreach
A profile buyers will trust · Connection requests and messages that get replies · Engaging with posts before you pitch · Building lead lists with Sales Navigator
Sales calls
How to open a call · Handling common objections calmly · Voicemails and follow-ups · Reviewing recorded calls with conversation intelligence
Discovery and qualification
Questions that find out what the customer needs · Qualification frameworks like BANT and MEDDIC · Booking meetings and handing them to an AE · Writing clear call notes
AI for sales and GTM
Prompting for research, writing and call prep · AI enrichment and research workflows in Clay · Automating repetitive steps with n8n, Make and Zapier · Knowing what to automate and what to do yourself
CRM, pipeline and metrics
Keeping a clean CRM in Salesforce and HubSpot · Pipeline stages and next steps · What SDRs are measured on: activity, replies, meetings · A simple weekly report for your manager
Your job search
Telling your story for an SDR role · Contacting hiring managers directly · Interview role-plays and cold-call tests · Comparing and negotiating offers
The sales stack you'll learn
The platforms professional SDR teams run on. Tools change often, so we teach the skill behind each one and review this list for every batch.
Prospecting and data
Finding the right accounts and decision-makers
LinkedIn Sales Navigator
Apollo.io
ZoomInfo
AI research and personalisation
Adding company details and writing sharper messages
Clay
Lavender
Amplemarket
Sales engagement
Running multi-step sequences across email and LinkedIn
Outreach
Salesloft
lemlist
Calls and call reviews
Dialling efficiently and learning from recorded calls
Gong
Nooks
CRM and pipeline tracking
Keeping the pipeline accurate and reportable
Salesforce
HubSpot
Attio
Workflow automation
Connecting tools and automating repetitive steps
n8n
Make
Zapier
How the 3 months are planned
There are five phases. You pick your target companies, learn the skills, build work samples, run your outreach, and finish with interviews and offers.
About an hour a day
7 hours a week, so you can do it alongside a job.
- Mon35min
- Tue35min
- Wed35min
- Thu35min
- Fri35min
- Sat2hrs
- Sun2hrs
- Class: 2 hours, Saturday and Sunday
- Practice: about 3 hours, whenever suits you
- 1Weeks 1–2
Choosing your target companies
- How B2B SaaS sells, and where the SDR fits in the team
- Pay ranges and skill gaps for the SDR roles you want
- A shortlist of B2B companies that suit you
- 2Weeks 3–5
Core skills
- Prospecting, cold email, cold calling and discovery calls
- AI tools for company research, personalising messages and call prep
- Your résumé and LinkedIn profile rewritten for SDR roles
- 3Weeks 6–7
Work samples
- A cold outreach plan for a real company
- A breakdown of how a company on your shortlist finds customers
- A recorded practice cold call and discovery call
- 4Weeks 8–10
Running your search
- Your shortlisted companies matched to the people who hire for SDR roles
- Outreach you send, track and review every week
- A pipeline that shows who you've contacted and who replied
- 5Weeks 11–12
Interviews & offers
- Interview practice: role-plays and cold-call tests, with feedback
- A script for negotiating offers and counter-offers
- A 90-day plan to take into your first job
Weekly deadlines keep you on track, and class recordings help you catch up if you miss a weekend.
Work you can show employers
Hiring managers want to see that you can research, write and make calls. By week 12 you'll have work samples for each.
- Week 2
A target company shortlist
B2B companies that match your level, pay target and city. Your whole search is built on this list.
- Week 5
A tested outreach sequence
Cold emails and LinkedIn messages you wrote with help from AI, reviewed line by line.
- Week 7
Recorded cold and discovery calls
Practice calls with written feedback. You can share them when a recruiter asks.
- Week 7
A company sales breakdown
How a company on your shortlist sells, and how you'd improve its outreach.
- Week 10
A job-search pipeline
Real outreach, tracked from first contact to reply or interview.
- Week 12
An interview and offer plan
Role-play practice, a negotiation script and a 90-day plan for your first job.
Your certificate
Finish the program and you earn a Certificate of Excellence to add to your résumé and LinkedIn profile, alongside the work samples above.
Start with a free assessment
We'll look at your background and tell you which path fits, which roles to aim for and what they typically pay. It's free, with no obligation to enrol.
Email us and we'll send it to you. No payment and no sales call.
Have a question?
Ask us about fit, fees, EMI or enrolment. Someone from our team will reply.